to Mar 10

NASMM Conference

I’m delivering 2 workshops at this conference March 7-10 at the San Diego Convention Center.

The first 1.5 hour workshop focuses on the 7 Signature Stories every business needs to tell, and which ones to focus on first to grow your business.

The second 1.5 hour workshop is devoted to you crafting one of those 7 Signature Stories so you can put it to work immediately.

Both workshops are hands-on and interactive.

For more information, go here

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to Mar 22

Business Storytelling & Communication Course Using VR

I have partnered with the University of California San Diego (UCSD) Extension to deliver an online 9-week business communication and storytelling course for busy professionals starting January 22, 2019. Take the course and actually come away with valuable skills and a documented class that your company can count on.

Even better, my course uses a virtual reality campus, powered by VirBela, where your avatar will communicate, engage and practice with each other in real time. Anytime

Become an amazing business storyteller and communicator that skyrockets your influence.  

Here's what you'll gain:

  1. Knowing your communication and story style and what makes you unique (woo hoo!)

  2. Creating your own Strategic Communication & Storytelling Plan + goals (don't leave home without it)

  3. Practicing the most powerful skill for influence that also reduces conflict (story listening behaviors and best practices)

  4. Finding different stories and media to inspire and connect to your audience (take the mystery out of it)

  5. Crafting diverse forms of influential presentations that drive decision making (who knew?)

  6. Building and telling your Vision Story and evaluating your storytelling skills anytime, anywhere (yes, you can).

  7. Learning communication and storytelling for high performing teams and other critical story applications across your business (where the rubber meets the road)

  8. Weaving data and story together for maximum attention (never be boring again)

  9. Delivering an influential presentation that inspires others (make a difference)

You'll come away with a solid storytelling and communication foundation most people never get.


50% Discount Coupon!! BizComm19

January 22, 2019-March 22, 2019

I look forward to seeing you there — Karen

Questions? Send me a note.

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9:00 AM09:00

San Diego Startup Week Workshop

Escape the Quicksand: A Practical Guide for Successful Growth

Cultivate the essential mindsets for success that sustain the long-term growth you need. We’ll have you rethinking your value proposition, reframing your perspective and making the smart financial decisions that will right your path, and give you practical guidance to success.

In this talk, we'll tackle:

  • Shifting the frame to find the right story to communicate. Stories develop relationships and frame the experience. Learn how to reframe your narratives to move past tactical messaging.
  • The duality of being present with a focus on the future: smartening up your business choices to build with intention, partner with honesty, and use your finances strategically.
  • Cultivating audience and client mentors to stay honest to the product’s true value to your market.

Sit in on this talk and learn the essential mindsets you need to successfully structure for growth. This practical discussion will refocus your mind and help you become a great founder or CEO.

Wed. June 27, 9:00-10:00 am

Limited seating available. Click here to RSVP

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How to Turn Data into Stories for Maximum Impact and Influence
10:00 AM10:00

How to Turn Data into Stories for Maximum Impact and Influence


Impact, Inspire, Influence

Storytelling is the #1 secret skill you can acquire to further advance your career. If you cannot influence and inspire action, your brilliant ideas and insights are worthless.

During this webinar, I provide tips to leverage the power of storytelling in your communication to maximize your impact and influence.

You will learn:

  • How to guarantee that people will NOT take action or make a decision
  • How to effectively weave data and story together for maximum results
  • The role of metaphor to make data stick

This is 45-minute webinar with Q&A

DATE: Thursday, January 18, 2018

TIME: 10:00-10:45 am PT; 1:00-1:45 ET

RECORDING: available to all who register

Can't wait to share these tips with you, and I hope to see you there!


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1:00 PM13:00

Story Strategies For 2017

An exclusive interactive story strategy event for CEOs with business storyteller Karen Dietz

Stay tuned for Fall 2017 dates

Storytelling is one of the most powerful vehicles available to enroll people in your vision, market your company, inspire action, make better decisions, and keep talent. Never be boring again.

Put a story plan and action steps in place to accelerate growth in 2017

  1. Join us to develop story strategies for your top 3 communication, marketing, or employee engagement challenges
  2. Walk away with action steps to immediately implement
  3. Grow the needed mind shifts storytelling brings to accelerate results in 2017

Don't leave money and opportunity on the table

because you've neglected your storytelling

This is a limited group of 15 participants max so everyone receives individualized attention


     $97, which is RETURNED TO YOU at the event


     DATE: Wednesday April 26, 2017

     TIME: 1:00-4:00 pm

     LOCATION: Trilogy Financial Boardroom, Del Mar, CA

Register Here


About Karen

Karen Dietz is the author of the bestselling book "Business Storytelling For Dummies", and is an original in the field of business storytelling. She opened the San Diego, CA 2013 TEDx conference with her moving talk on the impact of story listening to change lives and companies.

With a BA in communication, she received her Masters and PhD in Folklore from the University of Pennsylvania. In the business world for 20 years, she continued being trained in storytelling by top ranked performance tellers. For 6 years she was also the Program Director, then Chair, of the Story in Organizations community of practice. Clients include: Disney, Princess Cruises, Citrix, nonprofits, and entrepreneurs. Click here to learn more...

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to Dec 31

Women Lead Conference, San Diego, CA Oct. 21-22, 2015

  • Sheraton Carlsbad Resort & Spa Conference Center (map)
  • Google Calendar ICS

You've heard TED Talks, but have you heard SUE Talks?

Woo hoo! I am one of the inaugural SUE Talks Presenters on October 21st here in San Diego, CA.  Hope you’ll join me for the launch of SUE Talks!

SUE stands for Successful, Unstoppable, Empowering women changing the face of business.

I'm so honored to included. The title of my talk is "What Was I Thinking?!"

It's all part of the Women Lead Conference 10/21-10/22. Amazing women are speaking and participating. You won't want to miss it. To find out more, see the schedule of speakers, or to register for this amazing event, click the link below:


Hope to see you there!

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Lead Through Story
to Dec 31

Lead Through Story

  • Cincinnati Chamber Of Commerce (map)
  • Google Calendar ICS

WE Lead Cincinnati Chamber Leadership Program

Kick-off retreat for Cincinnati's year-long women's leadership program. The retreat focuses on building profound leadership and engagement skills through storytelling, story processes, and story techniques. Results are ongoing impact, stronger executive presence, and enhanced business success.

This is 7th year Karen is co-facilitating this program with colleague Madelyn Blair of Pelerei, Inc. Over 350 women have already gone through our program. 

This is a portable program suited to any leadership development work in your organization. If you are interested in us crafting this retreat specifically for you, contact Karen today.

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Stand Out Storytelling 1-Day Business Workshop
to Dec 31

Stand Out Storytelling 1-Day Business Workshop

You are invited to Stand Out Storytelling

A 1-day workshop to find and nail your stories

This 1-day session -- Friday June 26, 2015 from 9am-4pm -- is specifically designed for business people like you who want to increase their impact, influence, and income in the marketplace today.

If you want to:

  1. Differentiate yourself and your business
  2. Gain referrals
  3. Make the sale
  4. Pitch a product/service
  5. Raise funds

Then join this 1-day business storytelling workshop with Karen Dietz to find, nail and use your stories. We'll dig into your stories, polish them up, and get you confident telling them.

Business Storytelling Matters Today More Than Ever Before

Storytelling is more than just a fad. It's one of the most in demand and hottest business skills of the century to develop. Its influence and significance is acknowledged by the New York Times, Forbes Magazine, Harvard Business Review, Inc. Magazine, and Fast Company, just to name a few.

When you crack the storytelling code business gets a lot easier. 

Don't leave money and opportunity on the table because your storytelling skills aren't working, or you haven't leveraged what it can do for your business.

8 startling results stories bring: 

  1. Connects Immediately
  2. Builds relationships
  3. Enrolls people in you, your products/services, your company, your cause
  4. Makes you stand out and blast past your competition
  5. Slides past objections and resistance when it comes to closing the sale
  6. Engages heartstrings and opens purse strings
  7. Shifts perceptions, inspires others
  8. Generates word-of-mouth marketin g

Register today to receive practical tools and plenty of practice sessions:

  1. Build your power skills in story listening + story evoking to learn about customers, snag sales, and retain business
  2. Find your stories and craft them so they entrance your prospects and close the sale
  3. Practice to get perfect -- in a safe environment
  4. Engage in group coaching where you and your creativity flourishes
  5. Generate confidence in your storytelling skills for ongoing success
  6. Learn your next steps for using stories to grow your business
  7. SPECIAL BONUS! How to set up your own story vault to easily capture your stories so you never run out

Nike does it. Patagonia does it. You can do it too.

When deciding whom to do business with, 73% of consumers say they want stories to learn about you, your business, your products/services -- NOT information. Stories are your currency.

People like you, trust you, and identify with you because of your story. Stories are the fastest way to connect with prospects, customers and be memorable.

Storytelling Is Critical When:

  1. Introducing a new product
  2. Developing leads and gaining referrals
  3. Attracting more opportunities and showcasing your value
  4. Raising funds
  5. Attracting the right employees
  6. Winning proposals
  7. Selling more business
  8. Differentiating yourself and your business

Everyone needs storytelling skills:

Business owners, executives, entrepreneurs, speakers, consultants, creatives, innovators, marketers, designers, content creators, MBAs, engineers, activists, change agents, nonprofits, and people with a social cause/dream to make a difference 

Date: Friday June 26, 2015 

Time: 9am to 4 pm

Location: first floor conference room, 4747 Viewridge Ave., San Diego, CA 92123

Investment: $299

Limited number of participants: 12 -- only a few spaces are left


Join Karen in growing your company or nonprofit

through effective business storytelling 

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"What's Your Story?" Workshop for CWI
6:00 AM06:00

"What's Your Story?" Workshop for CWI

Grow Your Impact, Influence, & Income With Business Storytelling

The business storytelling workshop so many of you has asked for is finally happening at CWI! I'd love to see you there and hope you can make it.

Join us for our quarterly program designed for professional women to “take charge” of all things business! Storytelling continues to be listed by Forbes, Harvard Business Review, and Fast Company magazines as one of the top 5 business skills to master today. Marketing is changing and stories are now a core competence for any business.

Join us for our April Women Taking Charge Workshop as we focus on business storytelling, the fastest way to connect with prospects, customers and be memorable. They pull at emotions, heartstrings — and purse strings. Learn how storytelling is essential in business today!

Highlights include:

  1. How your stories connect with people so they remember you every time.
  2. Learn the business results storytelling brings
  3. Discover the 4 stories you need to tell to grow your business
  4. Leave with 1 story to work on
  5. Recognize how you can easily build your storytelling skills
  6. And much, much more!

Guest Speaker/Facilitator:  Karen Dietz, Owner, Just Story It

Date: Tuesday April 28, 2015

Time:  9:00am to 11:00am
8:30am – Check-in & Networking
9:00am – Program

Location:  Corporate Alliance
9710 Towne Centre Drive, Suite 180
San Diego, CA 92121

Cost:  Non-Members – $69
No Charge to CWI Members

Coffee and continental breakfast provided

Click Here to RSVP:

I look forward to seeing you there!


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Fabulous Fundraising
2:30 PM14:30

Fabulous Fundraising

How To Blitz Donations With Better Storytelling

During this interactive workshop, you unlock storytelling secrets that turns low numbers into donor dollars.

One of Karen's nonprofit clients raised $75,000 in an evening with a single story!

Another raised $25,000 when the right story just happened to be told at a stakeholder meeting.

Discover how to:

  1. Craft and and tell memorable stories to convert prospects into donors
  2. Generate larger donations from existing donors
  3. Identify donors you've never thought of before
  4. Leverage this workshop to improve your fundraising efforts, and much much more.

Who Should Attend:

Development directors, nonprofit executives, philanthropists, social cause marketers, nonprofit board members, communication directors, and program directors.

“Storytelling is now our secret weapon for fundraising and gaining new members. No program or fundraising discussion ever goes by now without ‘What stories can we tell?’ or ‘How do we want to use that story?’ Karen is awesome.”  Karen Burrows, Former President, Soroptimist International of San Diego

“Our challenge is to share stories that resonate with our audience, compelling them to join us in our efforts. As a result of Karen’s workshop, we have conducted our own internal story harvesting and are on our way of sharing our stories through all our social media sites and collateral materials."  John Duca, San Diego Foundation


6:00 mingling with light appetizers
6:30 event starts
7:00 speaker
7:45 Q&A
8:00 finish on time


Mission Valley Resort, 875 Hotel Circle South, San Diego

To Register:

contact Lynda West at Lynda at

Alms Productions website:


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8:15 AM08:15

Be A Savvy Storyteller: Growing Your Influence, Impact, & Income

WHERE: Rancho Santa Fe Business and Professional Women's Association, Rancho Santa Fe Golf Club, 5827 Via De La Cumbre, Rancho Santa Fe, CA 92067, United States

Your story is your currency. You get hired because of your story, not elevator speeches, charts, graphs or bullet points. Stories are the fastest way to connect with prospects, customers and stay at the top of people’s minds. As Karen Dietz, owner of Just Story It says: “data strays -- story stays.”

When you crack the storytelling code business gets a lot easier and Karen demystifies it for you. Don't leave money and opportunity on the table because you haven't developed your storytelling skills or leveraged what it can do for your business.

During this talk, Karen Dietz, your business storytelling expert, shows you:

  1. The kinds of results storytelling brings
  2. How to grab your founding story fast and leverage it to differentiate yourself
  3. Use the 4 core stories every person needs to tell to grow their business
  4. Recognize how you can easily build your storytelling skills

Join Karen in growing your company through effective business storytelling

To Register: 

I'd love to see you there!

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